TCS collaborates with Tata group companies for the deployment of metaverse solutions

Tata Consultancy Services (TCS), India’s largest software services firm by revenue, is engaging with Tata group companies like Tanishq, Tata Motors, and Croma to deploy metaverse solutions, a senior executive said. 

Tata group’s jewellery arm Tanishq recently launched its new collection in the metaverse where guests could try on bespoke pieces virtually. The company is also working on the solution to launch a museum metaverse for the Tamil Nadu government, said Ashok Maharaj, Head, TCS XR Lab. 

“We are engaged with different companies of the Tata group, including Tata Motors, Tata Steel, Tanishq, and Croma on immersive solutions and digital twins. We expect to see significant traction on metaverse-related solutions and technologies in the coming months,” Maharaj told recently. 

Last month, Jaguar Land Rover, a subsidiary of Tata Motors, announced the launch of its open innovation platform that will build a mobility ecosystem incorporating the metaverse. 

Other Tata brands like Tata Tea have also been tapping the metaverse for product launches. 

The company is also partnering with a number of Big Tech companies in facilitating both hardware and software solutions in the metaverse and related areas. 

TCS’ Avapresence solution platform built on solutions like cloud, blockchain, Artificial Intelligence, and the Internet of Things is the key metaverse offering. It uses core XR (extended reality) elements that together enable the creation and functioning of different Avapresence components. 

The metaverse could provide market opportunities of up to $800 billion by 2024, according to Bloomberg Intelligence. 

Beyond use cases in banking, financial services, insurance, retail, communication, education, and manufacturing, the company also sees huge opportunities in marketing and sales use cases in the metaverse and is increasingly hiring non-engineering talent to address this demand.