A recent study by enterprise data cloud company Cloudera expects that nearly 30 percent of business decision-makers in India are now increasing investments in environmental, social and corporate governance (ESG) — ahead of increasing market share (27 percent) or accelerating financial growth (24 percent)
The study, Limitless: The Positive Power of AI Study, surveyed 2,213 enterprise business decision-makers and 10,880 knowledge workers in the USA, EMEA, India and APAC, further finds that 60 percent of the data their business uses on a day-to-day basis should be focused on doing good for the communities it serves.
This is a sentiment 58 percent of business decision-makers agree with.
“The pandemic has dramatically accelerated the pace of tech adoption across industries and sectors, and created a more digitally-savvy ecosystem,” said Vinod Ganesan, Country Manager, Cloudera India.
“With sustainability increasingly becoming a key business priority for Indian organizations, emerging technologies like big data, AI, ML and 5G are reshaping the way businesses operate.
Even as innovation continues to be the focus, business decision-makers are also looking to increase productivity and improve customer experience.