Samsung aims to capture 40% share in mid-premium segment smart phones in India

Buoyed by the response to its Galaxy A series, Samsung aims to capture 40 percent market share (by value) in the mid-premium smartphone segment in the first six months of 2022, Raju Pullan, Senior Vice President, Mobile Business, Samsung, said here on Tuesday.

Samsung is currently leading in the Rs 20,000-Rs 45,000 segment in India with over 25 percent value market share. “We want to consolidate our market leadership in this segment to 40 percent in H1 with the help of five new A-series devices that we are launching today,” Pullan told IANS.

“We cover more than 4,200 cities and towns and 14,000 pin codes. Samsung Finance today boasts of over 50 percent ‘New to Credit’ customer base while maintaining industry-standard delinquency rates through its unique military-grade Knox solution,” Pullan informed.

Samsung on Tuesday announced five new models — Galaxy A13, A23, A33 5G, A53 5G, A73 5G — in its Galaxy A series portfolio for the Indian market.