Apple and Samsung may profit from India’s efforts to expedite product safety clearances

India will test out a concurrent testing approach to quicken security authorizations for new electronic devices. This move could support the takeoff plans of companies like Samsung and Apple.

The action is being taken as India works to eliminate the slowdowns that enterprises are experiencing. The government is confident that the electronics hardware manufacturing sector will reach its target of $300 billion in revenue by 2026.

With the simultaneous testing of several device parts, the 16 to 21 weeks currently required to verify and approve items varying from wireless earbuds to smartphones might be reduced by as much as five to eight weeks.

Its affiliates include domestic and international businesses active in India’s electronics, telecom, and IT industries as well as companies like Apple, Samsung, and Xiaomi.

The regulatory organisation, the Bureau of Indian Standards, has agreed to a trial experiment where some identified electrical hardware devices shall be receiving simultaneous testing to reduce the time needed.

According to executives, the lengthy testing procedure in India might take up to 16 weeks for a new model of Apple AirPods because the charging case and its elements must first obtain approval before the earbuds are tested.

The process could take up to 21 weeks to complete for a smartphone and all its components.

A person with firsthand knowledge of the situation claimed that the experimental decision was made after a session held behind closed doors on Wednesday involving representatives of the Indian information technology ministry, the BIS, the MAIT, and executives from companies including Apple and Samsung.

According to MAIT, earbuds will presumably be the initial items to undergo the quicker examination, with the government acting on additional items subsequently.

Faster standards and performance approvals from the government will increase India’s viability in the electronics sector.

All electrical items sold in India must pass BIS safety testing, whether imported or made domestically.

According to research firm Counterpoint, the decision will boost businesses like Xiaomi and offer the majority of smartphones in India which has a combined market share of 46%, and Samsung, which  Apple, which trails Samsung in the luxury category.

According to research, Apple is the dominant player for luxury wireless earbuds in India, whereas the wireless earbud industry is led by the Indian manufacturer boAt.